ABOUT
Like dream catchers, we capture our clients’ visions
and weave them into reality.
For over three decades, the RedFeather Strategies team has been crafting brand stories that resonate and inspire. Our commitment to community reflects our dedication to fostering strong partnerships and driving meaningful impact. With a unique blend of entrepreneurial expertise, innovation, and strategic insight, we help businesses navigate current challenges, transforming ideas into opportunities, and achieving lasting results.
Why
The red feather inspires us to blend traditional ideology with modern technology, crafting innovative solutions that build trust and enhance our clients reputation. We are passionate about transforming dreams and ideas into tangible results. At RedFeather Strategies, we don’t just talk about the change you envision for your company, community, organization, or self — we manifest it.
our TEAM OF INDUSTRY experts

Patrick Kitchen
President / Executive Creative Director
Patrick Kitchen's creative journey began with a strong foundation in fine arts and has evolved over the past 30+ years from production to creative director. His artistic sensibilities, unique vision and innovative strategies have inspired talented teams to execute impactful campaigns that resonate with diverse audiences nationally and internationally. Patrick’s roots, as a proud member of the NWT Métis nation, sharpen his focus and amplify Indigenous voices and values through his collaboration with Indigenous leaders, knowledge keepers and communities. This unique lens creates unforgettable campaigns that foster greater understanding - and are catalysts for authentic engagement across diverse media, platforms and cultures. Patrick is passionate about exploring the intersection of art and culture, so he honors the past while embracing the future and creates compelling stories, tactics and tools that engage, inspire and deliver results.
_edited.jpg)
John Hromyk
COO / Business Development
email: john@redfeatherstrategies.ca
John Hromyk is an accomplished executive with over two decades of experience in finance, business advisory, marketing, and entrepreneurial ventures. For 18 years, he led Coventure Business Services Inc., providing accounting, tax planning, and strategic consultation to a diverse client base, solidifying his expertise in financial management and business growth. John’s career in corporate communications, publishing, marketing and finance makes him an invaluable contributor to RedFeathers’ strategy development and deployment. His entrepreneurial vision has been a catalyst for enormously successful distilleries and wineries, and his accounting, tax planning, financial management and strategic expertise has been sought after by diverse clients and many sectors to build enduring foundations and ignite sustained growth. John’s experience and leadership ensure RedFeather clients maximize their return on investment through fiscally sound, laser-focused tools and tactics that deliver outstanding results – every time. At RedFeather Strategies, John applies his deep financial expertise, marketing insight, and broad industry experience to deliver strategic guidance and foster collaboration, driving growth and success for clients across various sectors.

Melodie Creegan
Co-Owner / Brand Strategist
Melodie Creegan is a visionary leader with nearly three decades of experience connecting people, ideas, and causes. She has sparked new ventures, partnerships, and projects across diverse sectors, including not-for-profit, environment, Indigenous relations, agriculture, energy, tourism, retail, and real estate development. Melodie consistently develops sound brand strategies and effective communications. Her work across Canada, the U.S., and Mexico demonstrates her ability to navigate diverse markets and business environments. Melodie's passion for connecting people and big ideas has launched successful partnerships, grown businesses, and garnered support for not-for-profit causes. Her authenticity, creativity, and strategic instinct result in unforgettable brand and communication strategies that win hearts and minds. Melodie is a proud member of the Métis Nation of Alberta (MNA).

Barry Anderson
Brand Strategist & Business Advocate
Barry Anderson is a seasoned brand strategist and creative marketer with 30+ years of experience in local, regional and national markets. He specializes in integrated marketing and communications that merge strategic thinking, bold creative concepts and innovative technologies to ignite brand and business performance in any market. As a co-founder of Creative Intelligence Agency, Barry played a pivotal role in launching and building brands that span a wide range of sectors including economic development, education, energy, emerging technologies, social innovation, active living and many others. As a proud westerner, Barry helped launch and build the WestJet brand, turning it into one of Canada’s premier businesses. At RedFeather Strategies, Barry applies his futurist mindset and communications expertise to merge both traditional and digital methods to help clients meet the challenges of modern marketing. And with his focus on corporate culture, he helps clients build brands ‘from the inside out’. This inspires internal brand advocates and creates transformative brand experiences for all external audiences. Barry is a passionate advocate for the cultural traditions and the increasingly diverse identity of the West, which he reflects in both his professional and artistic endeavors.

Ron Hooft
Senior Art Director
Ron Hooft's 40+ years of marketing, creative development, design and art direction played instrumental, award-winning roles in campaigns for Coors Canada, TD Bank Financial Group, BMW, Audi, Fairmont Hotels and government organizations. Through the course of his career, Ron has designed typefaces, managed a production department of a major studio, written music scores for campaigns; and he continues to share his passion part-time through advertising programs at several colleges.

Art Proctor
New Media Producer / Advocate
Art Proctor is the Founder and CEO of Indigitech Destiny, a Neurodiverse, Afro-Indigenous Black Scotian Mi'kmaw Tech Steward, Digital Transformation Analyst, and Indigitech Project Manager who works at the intersection of Art, Technology, and Social Justice. With a passion for empowering Indigenous communities through digital innovation, Art leads initiatives that create opportunities for economic reconciliation and cultural empowerment. A senior member of I.A.T.S.E Local 212, Art also serves on the boards of VRARA Alberta and Creatives Empowered, advancing his commitment to fostering diversity, inclusion, and technological progress across multiple sectors. Through Indigitech Destiny, Art continues to drive positive social impact and bridge gaps in tech for underserved communities.

Steve Dougherty
Operations Coordinator
Steve’s knack for problem solving and hands-on approach has made him an invaluable member of the team since Mosaic Communication’s inception. He is responsible for the efficient integration of all administrative, IT, accounting, operational and logistical functions at RedFeather Strategies.

expertise / KnowledgeKeeper
Art Cunningham brings over 35 years of experience in Indigenous relations to the RedFeather Strategies team. As RedFeather’s Knowledge Keeper, his deep expertise in corporate policy and relations is vital in guiding the agency's efforts toward Economic Reconciliation.
Art previously served as the Senior Indigenous Corporate Policy Adviser at TransCanada Energy for 30 years and currently consults for the Métis Nation of Alberta as a Business Relations Liaison. He is also a board member of Métis Crossing, Momentum, and an Elder Mentor for the Circle of Wisdom in Calgary.
A founding director of the Circle for Aboriginal Relations (CFAR), Art has played a key role in promoting Indigenous issues through relationship-building. His leadership and community service have been recognized with several awards, including the Chief David Crowchild Award and the Alberta Centennial Award.
At RedFeather Strategies, Art’s wisdom and extensive experience are invaluable in supporting and empowering Indigenous communities and businesses.
PROCESS
Our approach is transformative, blending human-centered Design Thinking with diverse insights and innovative practices to build strong brand foundations. We guide brands from vision to reality by listening deeply, co-creating with empathy, and testing ideas through real-world feedback. This collaborative process ensures that each brand not only resonates with its audience but also adapts for long-term success, while respecting diverse values and fostering sustainability.

01
Empathize: Understand
Your Audience
We begin by deeply listening and observing, gaining a thorough understanding of your audience's values, needs, and challenges. By empathizing with your target market, we gather critical insights that shape the foundation of your brand, ensuring every aspect resonates authentically with the people you're trying to reach.
02
Define: Clarify the Brand’s Identity
With a clear understanding of your audience, we define your brand’s core identity—its mission, values, and unique positioning in the market. This step distills who you are and what you stand for, helping to articulate your brand promise in a way that sets you apart from the competition.
03
Ideate: Generate Creative Concepts
Next, we collaborate to brainstorm creative ideas for how your brand could be expressed. This includes everything from names, logos, and taglines to campaign concepts. Our ideation process encourages diverse thinking to generate innovative and compelling ways to showcase your brand.
04
Prototype: Visualize and
Test the Brand
We bring the brand to life by creating tangible expressions, whether through logos, messaging, or design mockups. These prototypes allow us to visualize different directions and test them for resonance with your audience. It’s a crucial step in ensuring the brand looks and feels right before a full launch.
05
Test: Refine Based on Feedback
We test our prototypes with real audiences to gather feedback, whether through surveys, focus groups, or digital testing. Based on these insights, we refine the brand to make sure it resonates, strengthens trust, and aligns with your long-term goals.
06
Build: Establish the
Brand’s Foundation
Finally, we establish a strong brand foundation by consolidating all visual and verbal elements into brand guidelines. This ensures consistency across all platforms and touchpoints, empowering your brand to thrive in the long term while staying adaptable to future growth.
07
Bring the Brand to Life
After creating a strong foundation with brand guidelines, we move forward with bringing your brand to life through impactful marketing and communications strategies. From developing advertising campaigns and public relations initiatives to executing targeted media strategies, we ensure that your brand's voice is heard loud and clear. Our process doesn’t just stop at planning—we execute with precision, creativity, and purpose to create meaningful connections between your brand and its audience.
Guiding Priciples
We honour the courage to challenge the status quo, take risks, and push boundaries. This strength empowers us to explore new ideas and approaches, driving innovation and meaningful change. Our courage is grounded in respect for the wisdom of the past and a commitment to meeting the needs of future generations.
We listen to and honour the stories and experiences of those we work with, ensuring our solutions are inclusive, thoughtful, and grounded in a holistic understanding of people, businesses, communities, and the environment.
We value the power of genuine connections and collaboration, recognizing the importance of building strong, lasting relationships. Trust, open communication, and mutual support foster meaningful partnerships with our clients, colleagues, and communities.
